Fabrice Germain Digital Marketing consultant

THE MARKETER

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Marketing professional with 10 years of experience, with a demonstrated capacity leading/training teams and identifying opportunities for growth.

Key achievements:

Implement the Search Digital Marketing for Masaya Hotel, aiming at increasing direct bookings vs. third party platforms
Manage and operate a highly complex Search Digital Marketing Strategy for Belk with a minimum of $180k/daily
Audited and optimized retail client & OEM portfolio worth $5M+ monthly spend, affecting multiple US and Canadian regions, including programmatic campaigns such as PPC, display, remarketing and social media for BMW, Land Rover, Volvo, Mercedes, Jaguar, VW, and Porsche.
Supported the OEM Digital Strategists team for optimal QA, maximizing campaign KPIs and spend (averaging 98.5% pacing monthly).
Build and retain a portfolio of 50+ clients worth over $1.5 million in revenue.
Successfully maintain client satisfaction translating into well over $1.2 million in campaigns extensions and renewals.
Produce and optimize 150+ digital ad campaigns for businesses, from startups to Fortune 500 companies.

Increased app usage and brand presence 4% month over month by ensuring the proper execution of digital marketing campaigns, 300+ event activation, email marketing and, sponsorship within major cities including the US Northeast region through General Managers, influencer and experiential marketing initiatives.
Implementation of 2 marketing processes and the establishment of 3+ Promotion units enabling an unprecedented access to data and resulting in a 29% trade market sales increase.
Directed digital, production, design, media and event teams in Corporate and Agency environments with P&L responsibility, reducing the cost of production by 20-30% and turnaround time without sacrificing quality and increasing department profitability by 20%.
Succeeded in retaining key clients with a total worth of over $1.2M in revenue at annual review and secured new business initiatives driving profits up by 15%.